Quantum5 Transitions to Ander: Rebrand reflects the performance intelligence company’s next phase of growth and expanded market focus

Ander LLC, the performance intelligence company, announced today that Quantum⁵, its automotive retail brand, is transitioning to Ander. The change reflects the company’s evolution from its origins in automotive to a broader focus on performance intelligence across frontline industries.

Organizations have traditionally relied on workforce development tools to track training activity, including course completions and participation. Ander’s solutions are designed to track outcomes, helping organizations to prove how those efforts connect to on-the-job performance and business outcomes.

“At its core, this business has always been about helping people learn, grow, and become the best version of themselves every day,” said Ken Herfurth, CEO of Ander. “Organizations invest significantly in their workforce, and our role is to help them understand the impact of those efforts. Quantum⁵ was an important part of that journey, and this transition reflects the work we are doing today and where we are headed.”

Ander is a performance intelligence company that connects learning, coaching, employee sentiment, and operational data into a single system, enabling organizations to measure the impact of their people development efforts.

In a 15-month study conducted with a leading global automotive OEM, more than 3,500 automotive sales consultants were analyzed, with high-engagement learners improving monthly sales at three times the rate of their low-engagement peers. The findings reflect the company’s focus on connecting learning engagement to business performance.

Ander powers a suite of integrated solutions designed to address key drivers of frontline performance:

• Trivie: Gamified, habit-based knowledge reinforcement that builds real retention and measurably better performance.
• ESiQ: Employee sentiment intelligence that surfaces the human signals operational data misses, connecting engagement directly to performance.
• CalliQ: Call performance intelligence that evaluates customer interactions, identifies coaching opportunities, and drives conversion.

With its new identity, Ander is aligning its brand with its broader focus on helping organizations better understand and improve workforce performance.

About Ander

Ander is the performance intelligence company that helps frontline organizations build habits, drive performance, and prove results. By combining learning experience design, data science, and technology in one integrated platform - and through a family of solutions including Trivie, ESiQ, and CalliQ - Ander serves Fortune 500 brands across automotive, retail, hospitality, entertainment, and food service.

Ander doesn't hope training works. It proves it.

People Development. Verified Impact.