When building trust digitally, it's important to identify your shopper's social style so you can use that to create conversation, communication, and trust.
Expressive customers thrive off having fun and buy off emotion and testimonials. Here are some tips for working with an Expressive car shopper.
Analytical customers operate based on facts rather than trust. Sean explains some tips for working with an Analytical car shopper.
When building value with your customers, remember to listen to them, connect the features & benefits of the car to their emotions, and be their...
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