VIDEOS

We build better humans.

We keep your team ready by reimagining automotive training. Check out our blogs for tips and tricks on how to improve your store's profitability.

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sales

Don't Sell the Equipment, Sell the Why

It's important to sell what your customer cares about. If they care about a towing package, don't sell the actual equipment but sell why they need it.

service

Proactive vs. Reactive Vehicle Maintenance

Helping your customers understand the value of proactive vs. reactive vehicle maintenance will help you build trust and a lasting relationship.  

sales

Communicating Next Steps with Your Customers

When discussing next steps with your customer, it's all about proactively suggesting a direction for the encounter, whether it's virtual or in person.

phone call training

Set More Phone Appointments

When working with customers on the phone, it's essential to have a plan so you can more effectively set appointments with those interested car...

sales

Being Retail Ready

Being retail ready is more than just knowing your inventory. It's about being the on-site expert for your customers.

sales

Using Data as a Negotiation Tool

When customers want a really high price for their trade, salespeople can use data as part of their negotiation strategy. Watch the video for more.