One thing I want to talk about is how do you actually apply the social styles to what you do? We understand what makes a Driver a Driver and what makes an Analytical an Analytical, but how do I use that?
I just want to start with one, which is the Driver. So, if we have a Driver customer and let's just say, we're going into pricing and we're talking about the overall price of the repair or the overall price of the vehicle...how do we do that? How do we use that? Do we just go back to what we know works?
The answer to that is we use everything we've learned. We've learned that Drivers are...
So, what we can do with that is...
The next time you have a Driver customer just tell yourself 1.) don't waste time, 2.) be direct (they value it) and 3.) have some facts and information to back up your claims.