Don't Sell the Equipment, Sell the Why
It's important to sell what your customer cares about. If they care about a towing package, don't sell the actual equipment but sell why they need it.
We keep your team ready by reimagining automotive training. Check out our blogs for tips and tricks on how to improve your store's profitability.
It's important to sell what your customer cares about. If they care about a towing package, don't sell the actual equipment but sell why they need it.
Are you or someone you know looking to enter the auto industry? Quantum5's Cheri Stephens shares her advice for those considering getting into the...
Helping your customers understand the value of proactive vs. reactive vehicle maintenance will help you build trust and a lasting relationship.
When discussing next steps with your customer, it's all about proactively suggesting a direction for the encounter, whether it's virtual or in person.
More bad advice from Josh...follow this if you want to aggravate your car shoppers.
When working with customers on the phone, it's essential to have a plan so you can more effectively set appointments with those interested car...
Being retail ready is more than just knowing your inventory. It's about being the on-site expert for your customers.
It's essential to set clear expectations with your service customers upfront, starting with letting them know how much time the service process could...
When customers want a really high price for their trade, salespeople can use data as part of their negotiation strategy. Watch the video for more.
Want to be a better car salesman? Follow Josh's tips for how NOT to start your day.