Working with People Resistant to Change in Automotive Retail

Cheri Stephens delves into effective tactics for persistently engaging with change-resistant dealers in the automotive industry.

Click here to watch the full interview with Cheri Stephens.

Video Transcript

Cheri: I think that when working with dealers or anyone who is resistant to change just constantly sort of being and it's almost like you would do with marketing where it's like, you know, you go to a baseball game and you see State Farm in the outfield, a banner.

And that doesn't mean that that banner is making me go buy insurance from State Farm, but it's constantly in the front of mind basically. So um I've had success working with dealers that just would ghost me with every effort for months and months up to a year even and they're still mine to sort of work with and then eventually little time after little time where they had to connect with me for assistance they they realized what I could offer and what I could do.