3 Ways to Build Value with Your Car Shoppers
When building value with your customers, remember to listen to them, connect the features & benefits of the car to their emotions, and be their...
When building value with your customers, remember to listen to them, connect the features & benefits of the car to their emotions, and be their...
Even when you're brand new to the car business, you already have your own customers — your sphere of influence; friends, family, neighbors, etc.
It's important to sell what your customer cares about. If they care about a towing package, don't sell the actual equipment but sell why they need it.