employee retention

Quantum⁵ Acquires ESI Trends, Launches ESi-Q

The company will be fully integrated into the Quantum5 family of brands and represents the industry’s most comprehensive culture analysis to date for better training results.



The company will be fully integrated into the Quantum⁵ family of brands and represents the industry’s most comprehensive culture analysis to date for better training results

Scottsdale, AZ– May 17, 2022

Quantum⁵, the first company to transform dealership training and bridge the gap between the traditional and digital customer, announced today the completion of their acquisition of ESI Trends, rebranding the solution as ESi-Q, and providing Quantum⁵ clients a comprehensive analysis of a company’s culture before training begins.

For the last decade, ESi-Q, formerly ESI Trends, has paved the way for a new approach to dealership employee retention- one completely focused on team culture. As a research, consulting and training company, ESi-Q collects millions of payroll records and employee surveys to track compensation, engagement, turnover, retention, and trends in workforce demographics. This wealth of data makes ESi-Q your best source for automotive HCM norms and benchmarks.

“The addition of ESi-Q to the Quantum⁵ family enables us to provide superior culture analysis at a store well before we go in to conduct the client training,” said David O’Brien, co-founder of Quantum⁵. “By implementing ESi-Q, we are now able to track the culture of each individual dealership and design and provide a program that uniquely matches the store’s current cultural strengths and obstacles.’

One of the first things dealerships will benefit from is the comprehensive reporting and analysis that comes with the ESi-Q phase of the training program. Before training begins, a skills assessment and CRM review is performed to gauge competency and spot problem areas within both the people and the processes performed at the dealership.

“By combining Quantum⁵’s top-notch training programs and app along with the incredible insights that come from the ESi-Q analysis, we are able to get to the heart of what type of training is needed and how it can best be delivered for maximum impact,” said Ted Kraybill, Founder and President of ESI Trends.

Kraybill and the entire ESI Trends team are staying in place to continue their mission alongside Quantum⁵, and the company will continue to publish the popular NADA Dealership Workforce Study in partnership with the National Automobile Dealers Association.

“We’re on a mission to make training more sustainable and valuable for each learner. We don’t adhere to the “do what we say” approach to training, we instead want to learn how we can adapt the learning to each individual. This acquisition represents a very clear line on how we get there. We’re very excited to have ESi-Q as the newest member of the Quantum⁵ family,” said O’Brien.

For more information on ESi-Q and how it optimizes employee performance for improved retention and increased profits, please visit www.quantum5.ai/esiq.

#     #    #


About Quantum5

Quantum5 wants to digitally transform the automotive buying experience by shifting to a lifetime value model versus the transactional model of the past. Using an advanced learning platform, Quantum5 delivers training on the key people skills and behavioral tactics needed to succeed in today’s increasingly digital world. After the initial training, a Community Manager continues to support the learner through technology-driven analysis that improves results, with the process rounded out by a Community Architect who know automotive and visits dealership managers to customize the support of their team. The result? An advanced training platform that builds lifetime value for customers and enables dealership staff to learn how they live and increase results. You can find out more about Quantum5 at www.quantum5.ai.


Media Inquiries:

Laurie Halter


Similar posts

Want more Quantum5?

Read our blogs to learn more on industry hot topics and to find out how we make better humans with automotive training reimagined.