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leadership

Five Leadership Habits for 2024

Leadership is something you live, not just something to think about or talk about. These 5 leadership habits will help you kick 2024 off strong.

customer experience

Removing Effort and Friction: Part 2

Dealers need to remove effort and friction for their customers. It should not be difficult for customers to work with us digitally or in the...

customer experience

Reducing Effort is the New Value Builder: Part 1

A new currency has risen to the top of what consumers expect – reduced effort. Today’s consumer has no willingness for things that are harder than...