What’s the Difference Between Retention and Turnover?
Though they're both related to employee management in a company, the concepts of ‘increasing retention’ and ‘lowering turnover' are indeed different.
Automotive surveys can impact every part of your dealership, from employee retention to customer satisfaction. Learn all about them in this article.
Employee surveys tell you a lot about your current workforce. For example, did you know that 36% of employees in the automotive sector say they’re likely to leave a job due to a lack of pay increase? This statistic is much higher than for other sectors.
But you wouldn’t know that without automotive surveys. Automotive surveys can provide you with clear insight into improving employee retention, leadership, and customer loyalty.
Automotive team building is an essential aspect of running a successful automotive dealership in 2024. Gone are the days when managers handed down orders, and staff members hopped to.
Today’s most powerful companies are those that recognize the power of their team. This means they train, support, and encourage their team members to grow and thrive.
To that end, employee feedback in auto industry sectors is critical. Automotive surveys can help dealers:
Jake Brief, the Director of Preferred Ownership at Empire Automotive Group adds that:
“Automotive surveys from employees will help you monitor the pulse of your dealership or dealer group. In an industry that is intrinsically plagued by high turnover, it is vital to hear from your people and more importantly, proactively seek out solutions to a problem yet to come.
Simply sending out surveys to evaluate new or current processes can provide you with enough feedback to predict the true impact said process will have moving forward. You will also be able to gauge your shortcomings, whether they are engagement, pay plans, packs, a disconnect between staff and management, and the list goes on."
These surveys allow dealerships to gather valuable feedback from employees. This feedback offers a firsthand look at the employee experience. It also does more than that. It gives dealerships a critical look into how customers interact with salespeople and service agents. It will also let you know exactly how your employees feel about their managers.
All of this data allows you to view your dealership from every angle. With this chance to adapt and shift, you can:
The benefits of automotive surveys are many. Now, you just have to find the right surveys for your dealership and its needs.
The best types of automotive surveys are those that focus on the specific environment you’re in. A generic “how are we doing” survey is a nice sentiment, but it won’t get you results. For dealerships, you want to address your market, your employees, and your region.
ESI-Q’s NPS Pulse Surveys are designed for your specific dealership, with just 15 questions. You can send the surveys to employees on their smartphones, tablets, or desktops.
The questions will encourage employees to share their professional insight into their experiences. This way, you can keep your finger on “the pulse” of your business. You’ll be able to better understand how employees feel about their jobs, the workplace, and their leaders.
You might think your managers are doing a great job, but do your employees? Leadership assessment surveys provide you with feedback from the staff members of leaders. This feedback helps you adapt enhanced leadership training and development techniques. The results are more productive teams and happier customers.
The vast majority of businesses have no idea where their employees stand on knowledge and skill. Readiness surveys help you identify issues and barriers preventing you from making progress.
And, of course, progress is the name of the game in a dealership. You’ll also be able to identify the root causes of employee turnover. From there, you can make necessary changes to improve employee retention.
With 26 years of experience in automotive surveys, ESI-Q has conducted over 100,000 surveys in the industry. You’re not alone. ESI-Q helps dealerships not only by designing surveys and offering them to employees, but also by enacting change.
The mere act of offering a top-quality survey to employees is the beginning of getting “buy-in” from your staff. When they know you care, they’re more likely to engage with their jobs better.
Then, as you begin to shift the culture at your dealership, your employees will be much more likely to be responsive. Approach the implementation of automotive surveys as a signal to your employees. Show them you’re invested in everyone’s growth and success.
You get the idea. You cannot throw surveys at your employees and expect open feedback. The issue of real, authentic communication between staff members and their leaders is touchy. You can make the relationship, and the survey process, a kinder, gentler one by putting a few best practices into place.
Don’t spring these surveys on your staff. It’s not a pop quiz meant to catch them off guard. Have regularly scheduled surveys with plenty of advance notice. That way, your employees can begin to think about how they view your company, their managers, and their customers. Then, when they sit to respond, they’re more likely to be reflective and honest. After all, 80% of employees questioned say they value meaningful feedback. They’re more engaged.
Perhaps one of the most important elements of automotive surveys is anonymity. Employees must be free from fear of negative repercussions for their honesty. The more you prove that their responses will be kept confidential, the more likely you are to get the truth. And if you really want to improve your work culture, and your bottom line, you want the truth.
Finally, what good is a well-designed survey if you don’t do anything about the responses? Your staff will thank you for your involvement when they see real changes. Over time, these surveys will be something everyone looks forward to. Automotive surveys have the ability to empower employees to take ownership. Why? Because they know their feedback matters.
For starters: encourage communication and empower employees to take positive action. After that, train your leaders to encourage and support your employees — your people on the front lines.
By ensuring the surveys are designed to address issues specific to your dealership, the data will give you insight into those issues. Then, dealerships must put that data into action by making real changes your employees can see.
The collection of feedback should be anonymous and confidential. Analysis of that feedback should be critical and open. It helps to have an unbiased, third party invested in your success like ESI-Q. That way, you can be sure your analysis is free from personal preference, fear, or preconceived notions.
Though they're both related to employee management in a company, the concepts of ‘increasing retention’ and ‘lowering turnover' are indeed different.
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