Don't Sell the Equipment, Sell the Why
It's important to sell what your customer cares about. If they care about a towing package, don't sell the actual equipment but sell why they need it.
It's important to sell what your customer cares about. If they care about a towing package, don't sell the actual equipment but sell why they need it.
Expressive customers thrive off having fun and buy off emotion and testimonials. Here are some tips for working with an Expressive car shopper.
When working with a Driver, remember to not waste time, be direct (they value it) and have some facts and information to back up your claims.