Don't Sell the Equipment, Sell the Why
It's important to sell what your customer cares about. If they care about a towing package, don't sell the actual equipment but sell why they need it.
By asking questions and discussing the next steps, you can help manage your customer's expectations so you're both on the same page.
It's important to sell what your customer cares about. If they care about a towing package, don't sell the actual equipment but sell why they need it.
When discussing next steps with your customer, it's all about proactively suggesting a direction for the encounter, whether it's virtual or in person.
More bad advice from Josh...follow this if you want to aggravate your car shoppers.
Being retail ready is more than just knowing your inventory. It's about being the on-site expert for your customers.
When customers want a really high price for their trade, salespeople can use data as part of their negotiation strategy. Watch the video for more.
Want to be a better car salesman? Follow Josh's tips for how NOT to start your day.
"Expert" salesman Josh shares his 3 tips to help you conduct the "perfect" test drive. Following Josh's advice will set you apart, but NOT in a good...
Did you know that 60% of your customers are not committed to the vehicle they may have submitted an Internet lead on? Opening your inventory matters!
Meet Josh: Two-time Employee of the Month (runner-up). He's here to help you sell more cars, but telling you what NOT to do.
Are you still using those cringey old phrases in your car sales process? STOP! Instead, focus on results-focused questions & building a trusted...