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We keep your team ready by reimagining automotive training. Check out our blogs for tips and tricks on how to improve your store's profitability.

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sales

Don't Sell the Equipment, Sell the Why

It's important to sell what your customer cares about. If they care about a towing package, don't sell the actual equipment but sell why they need it.

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Communicating Next Steps with Your Customers

When discussing next steps with your customer, it's all about proactively suggesting a direction for the encounter, whether it's virtual or in person.

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Being Retail Ready

Being retail ready is more than just knowing your inventory. It's about being the on-site expert for your customers.

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Using Data as a Negotiation Tool

When customers want a really high price for their trade, salespeople can use data as part of their negotiation strategy. Watch the video for more.

sales

Don't Be Like Josh: The "Perfect" Test Drive

"Expert" salesman Josh shares his 3 tips to help you conduct the "perfect" test drive. Following Josh's advice will set you apart, but NOT in a good...

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Why You Should Open Up Your Inventory

Did you know that 60% of your customers are not committed to the vehicle they may have submitted an Internet lead on? Opening your inventory matters!

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Don't Be Like Josh: Part 1

Meet Josh: Two-time Employee of the Month (runner-up). He's here to help you sell more cars, but telling you what NOT to do.

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Swear Words of Car Selling

Are you still using those cringey old phrases in your car sales process? STOP! Instead, focus on results-focused questions & building a trusted...