VIDEOS

Automotive's First-Ever Training Tech

We keep your team ready with learning sustainment that you can actually track. Check out our videos for tips and tricks on how to improve your store's profitability.

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sales

Using Data as a Negotiation Tool

When customers want a really high price for their trade, salespeople can use data as part of their negotiation strategy. Watch the video for more.

sales

Don't Be Like Josh: The "Perfect" Test Drive

"Expert" salesman Josh shares his 3 tips to help you conduct the "perfect" test drive. Following Josh's advice will set you apart, but NOT in a good...

sales

Why You Should Open Up Your Inventory

Did you know that 60% of your customers are not committed to the vehicle they may have submitted an Internet lead on? Opening your inventory matters!

sales

Don't Be Like Josh: Part 1

Meet Josh: Two-time Employee of the Month (runner-up). He's here to help you sell more cars, but telling you what NOT to do.

sales

Swear Words of Car Selling

Are you still using those cringey old phrases in your car sales process? STOP! Instead, focus on results-focused questions & building a trusted...

sales

Leveraging Your Sphere of Influence

Even when you're brand new to the car business, you already have your own customers — your sphere of influence; friends, family, neighbors, etc.

sales

Let People Correct You

Rather than just asking simple questions, we can guess & make suggestions. This is a way to help you gain more information & learn about your car...

customer satisfaction

3 Ways to Build Value with Your Car Shoppers

When building value with your customers, remember to listen to them, connect the features & benefits of the car to their emotions, and be their...