Don't Sell the Equipment, Sell the Why
It's important to sell what your customer cares about. If they care about a towing package, don't sell the actual equipment but sell why they need it.
It's important to sell what your customer cares about. If they care about a towing package, don't sell the actual equipment but sell why they need it.
When building value with your customers, remember to listen to them, connect the features & benefits of the car to their emotions, and be their...
When working with a Driver, remember to not waste time, be direct (they value it) and have some facts and information to back up your claims.