Don't Sell the Equipment, Sell the Why
It's important to sell what your customer cares about. If they care about a towing package, don't sell the actual equipment but sell why they need it.
It's important to sell what your customer cares about. If they care about a towing package, don't sell the actual equipment but sell why they need it.
When building trust digitally, it's important to identify your shopper's social style so you can use that to create conversation, communication, and...
More bad advice from Josh...follow this if you want to aggravate your car shoppers.