sales

Don't Sell the Equipment, Sell the Why

It's important to sell what your customer cares about. If they care about a towing package, don't sell the actual equipment but sell why they need it.

Sean O'Brien
Jul 23, 2024
sales

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Don't sell the equipment, sell the why

In this video, Quantum5's Sean O'Brien explains why you shouldn't sell the actual equipment, but rather you should sell why they need the equipment. Learn more in this video:

 

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