When customers want a really high price for their trade, salespeople can use data as part of their negotiation strategy. Watch the video for more.
It's essential to ensure that your Amiable customers are actually happy. Focus on building trust, get to know them, and work through their wants and...
When building value with your customers, remember to listen to them, connect the features & benefits of the car to their emotions, and be their...
When working with a Driver, remember to not waste time, be direct (they value it) and have some facts and information to back up your claims.
Read our blogs to learn more on industry hot topics and to find out how we make better humans with automotive training reimagined.
