When customers want a really high price for their trade, salespeople can use data as part of their negotiation strategy. Watch the video for more.
Insights on strategies to create training initiatives that align with your dealership's goals and foster a culture of continuous learning and...
Tony Gomez meets with CBT News to discuss why now is the time to revisit your dealership's training program.
It's important to sell what your customer cares about. If they care about a towing package, don't sell the actual equipment but sell why they need it.
Read our blogs to learn more on industry hot topics and to find out how we make better humans with automotive training reimagined.
