sales

Using Data as a Negotiation Tool

When customers want a really high price for their trade, salespeople can use data as part of their negotiation strategy. Watch the video for more.

David O'Brien

Apr 9, 2024

sales

Subscribe

Data as a negotiation tool - Dave O'Brien

When negotiating with customers about their trade value, leverage data to help aid the conversation and get your car shoppers an accurate and fair value. Listen to Dave O'Brien's insights below for more:

Similar posts

automotive training

Watch Dave Foy and Sarah Vantine FORT Session with Ted Ings

Watch Dave Foy and Sarah Vantine discuss the service to sales handoff with Ted Ings during the Fixed Ops Roundtable.

Blair King Mar 1, 2023

automotive training

Watch Dave O'Brien and Sarah Vantine Interview with ASOTU

Watch Dave O'Brien and Sarah Vantine interview with Automotive State of the Union at NADA '23.

Blair King Mar 1, 2023

automotive

Fixed Ops Roundtable | The Holiday Special ft. Dave O'Brien Dec. '23

Dave O'Brien joins the Fixed Ops Roundtable Holiday Special for a conversation around dealership operations. Watch the session here!

Chelsea Camarata Dec 19, 2023