sales
Leveraging Your Sphere of Influence
Even when you're brand new to the car business, you already have your own customers — your sphere of influence; friends, family, neighbors, etc.
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sales
Let People Correct You
Rather than just asking simple questions, we can guess & make suggestions. This is a way to help you gain more information & learn about your car...
Sean O'Brien
Jan 10, 2024
customer satisfaction
3 Ways to Build Value with Your Car Shoppers
When building value with your customers, remember to listen to them, connect the features & benefits of the car to their emotions, and be their...
Amanda Moore
Jan 9, 2024
sales
Professional Urgency and How to Use It With Your Car Shoppers
What is Professional Urgency? This short video explains what it is and how to implement it at the dealership with your customers.
Scott Turner
Dec 12, 2023