FEATURED VIDEO

Managing Customer Expectations with Key Words

By asking questions and discussing the next steps, you can help manage your customer's expectations so you're both on the same page.

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sales

Leveraging Your Sphere of Influence

Even when you're brand new to the car business, you already have your own customers — your sphere of influence; friends, family, neighbors, etc.

sales

Let People Correct You

Rather than just asking simple questions, we can guess & make suggestions. This is a way to help you gain more information & learn about your car...

customer satisfaction

3 Ways to Build Value with Your Car Shoppers

When building value with your customers, remember to listen to them, connect the features & benefits of the car to their emotions, and be their...