sales
Leveraging Your Sphere of Influence
Even when you're brand new to the car business, you already have your own customers — your sphere of influence; friends, family, neighbors, etc.
By asking questions and discussing the next steps, you can help manage your customer's expectations so you're both on the same page.
Even when you're brand new to the car business, you already have your own customers — your sphere of influence; friends, family, neighbors, etc.
Rather than just asking simple questions, we can guess & make suggestions. This is a way to help you gain more information & learn about your car...
When building value with your customers, remember to listen to them, connect the features & benefits of the car to their emotions, and be their...
What is Professional Urgency? This short video explains what it is and how to implement it at the dealership with your customers.