By asking questions and discussing the next steps, you can help manage your customer's expectations so you're both on the same page.
Dave O'Brien meets with Fixed Ops Roundtable's Ted Ings to discuss how the Road To A Sale (RTAS) is dead and what dealers should be doing instead.
Did you know that 60% of your customers are not committed to the vehicle they may have submitted an Internet lead on? Opening your inventory matters!
Meet Josh: Two-time Employee of the Month (runner-up). He's here to help you sell more cars, but telling you what NOT to do.
Tony Gomez meets with CBT News to discuss why now is the time to revisit your dealership's training program.
Are you still using those cringey old phrases in your car sales process? STOP! Instead, focus on results-focused questions & building a trusted...
Want to convert more sales calls? Try using a pre-appointment question for a smoother appointment setting process.
Expressive customers thrive off having fun and buy off emotion and testimonials. Here are some tips for working with an Expressive car shopper.
Even when you're brand new to the car business, you already have your own customers — your sphere of influence; friends, family, neighbors, etc.
Rather than just asking simple questions, we can guess & make suggestions. This is a way to help you gain more information & learn about your car...
When building value with your customers, remember to listen to them, connect the features & benefits of the car to their emotions, and be their...